Google launches Ad measurement tool with Google Ad Planner
July, 03, 2008 by:
Gary Gopinathan
Tags: Ad Planner, adplanner, doubleclick, Google trends, mediavisor
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Google recently released its version of Ad Planning platform for media planners.
If you’re a media planner at an ad agency, you know that planning an online display buy can be challenging, particularly in scaling your campaign’s reach while keeping it relevant for your target audience.