Mastering Social Media  by Gary Gopinathan, CEC, PDM

Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely.

But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it.

Kickstart your company’s social media participation with a 5 step plan!

Learn how to develop a successful social media strategy from a global from a relationship building expert. Use social media effectively and grow your business and your career!

In 1 day you will learn

• Social Media and rules for engagement
• Social Media platforms
• Define your social media environment / audiences
• Establishing your Social Media Objectives (SMO) & ROI
• Designing Social Media content strategy
• Start engaging with the platforms
• Design an integrated communications plan
• Learn how to work with online communities
• Designing social media guidelines and company policies
• Finalize and launch your social media plans
• Optimize and enhance and social media plans
• Case Study

This full day workshop is packed with practical information and advice that will help you get more out of your social media efforts quicker. Whether you are just starting or want to get better results from your existing efforts, learn from a social media expert

Dates: TBC

Venues: TBA

Presenter: Gary Gopinathan, CEC, PDM

09:30 am – 16:00 pm

NOTE: Registration includes full day workshop, tea and coffee breaks, buffet lunch, and handout materials.